About Us

Our Manifesto

We believe wellness is not a destination—it is a way of living.

A dynamic, ever-evolving practice shaped by movement, presence, and purposeful experience.

Born under ZenSage Philippines, we stand for holistic well-being cultivated through transformative and creative pursuits. We exist as part of a greater vision: to empower individuals to embrace lifestyles that integrate sports, fitness, leisure, and wellness—using these experiences as catalysts for personal growth and positive social change.

Juan Dive carries this vision beneath the surface.

We exist to revolutionize underwater sports and leisure through exquisitely structured programs that honor both discipline and freedom. Our experiences are designed not only to teach skills, but to awaken awareness—empowering individuals to explore the depth of their potential while embracing the exhilaration, calm, and clarity found underwater.

We believe the ocean is a powerful teacher. In the blues, we learn balance. In breath and movement, we build resilience. Beneath the surface, individuals—from novice to expert—discover comfort in stillness, strength in control, and connection that extends beyond the self.

We stand for wellness that is embodied, experiential, and inclusive. Progress without pressure. Challenge without fear. Transformation without force. Through mindful immersion, we guide individuals to navigate the ocean with confidence while cultivating a profound relationship with nature, community, and themselves.

This is more than a sport.
More than leisure.
This is wellness in motion.

Guided by ZenSage, grounded in purpose, and shaped by the sea, we dive not to escape life above the surface—but to return aligned, empowered, and ready to create meaningful impact in the world.

Our Story

Juan Dive began in 2019 as Juan Dive Pinas, founded in a quiet cove in San Luis, Bauan, Batangas. It started with a clear intention: to inspire people to explore the underwater world while empowering individuals to overcome their fear of open water through safe, accessible, and structured freediving education.

What began as small, focused sessions soon revealed something deeper. Through disciplined programs and intentional guidance, participants didn’t just learn how to freedive—they developed confidence, control, and a stronger sense of self. Each experience was designed to help individuals unlock their potential through clarity, breath, and presence beneath the surface.

In 2024, the brand evolved into Juan Dive, reflecting a broader vision beyond borders and backgrounds. This pivotal year marked not only a rebrand, but a strategic expansion—where more structured programs were developed to address emerging market gaps in underwater sports, wellness, and experiential learning. These programs were thoughtfully designed to meet individuals where they are, offering clearer progression, deeper purpose, and more meaningful outcomes.

Today, Juan Dive stands as a dedicated center for personal development through freediving—where individuals are guided to navigate the blues with confidence, cultivate resilience, and realize their full potential through intentional, well-designed experiences shaped by our mission and vision.